{"id":1629,"date":"2025-04-11T10:17:58","date_gmt":"2025-04-11T02:17:58","guid":{"rendered":"https:\/\/www.lalimao.com\/information\/?p=1629"},"modified":"2025-04-11T10:42:26","modified_gmt":"2025-04-11T02:42:26","slug":"%e5%b9%bf%e5%b7%9e%e8%b7%a8%e5%a2%83%e7%94%b5%e5%95%86%e6%80%8e%e4%b9%88%e6%a0%b7%ef%bc%9f%e6%b5%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e6%8a%95%e6%b5%81%e4%ba%ba%e5%91%98%e6%b7%b1%e5%ba%a6%e8%a7%a3%e6%9e%90","status":"publish","type":"post","link":"https:\/\/www.lalimao.com\/information\/1629.html","title":{"rendered":"\u5e7f\u5dde\u8de8\u5883\u7535\u5546\u600e\u4e48\u6837\uff1f\u6d77\u5916\u5e7f\u544a\u6295\u6d41\u4eba\u5458\u6df1\u5ea6\u89e3\u6790"},"content":{"rendered":"\n<p>\u8fd1\u5e74\u6765\uff0c\u8de8\u5883\u7535\u5546\u884c\u4e1a\u84ec\u52c3\u53d1\u5c55\uff0c\u5e7f\u5dde\u4f5c\u4e3a\u4e2d\u56fd\u5916\u8d38\u7684\u91cd\u8981\u67a2\u7ebd\uff0c\u5438\u5f15\u4e86\u5927\u91cf\u5356\u5bb6\u3001\u8fd0\u8425\u8005\u548c\u5e7f\u544a\u6295\u6d41\u4eba\u5458\u5165\u9a7b\u3002\u90a3\u4e48\uff0c<strong>\u5e7f\u5dde\u8de8\u5883\u7535\u5546\u5230\u5e95\u600e\u4e48\u6837\uff1f<\/strong>&nbsp;\u4f5c\u4e3a\u6d77\u5916\u5e7f\u544a\u6295\u6d41\u4eba\u5458\uff0c\u6211\u5c06\u4ece\u5e02\u573a\u73af\u5883\u3001\u5e73\u53f0\u8fd0\u8425\u3001\u5e7f\u544a\u6295\u653e\u6280\u5de7\u4ee5\u53ca\u9ad8\u6548\u5de5\u5177\u63a8\u8350\u7b49\u591a\u4e2a\u89d2\u5ea6\uff0c\u4e3a\u5927\u5bb6\u6df1\u5ea6\u89e3\u6790\u5e7f\u5dde\u8de8\u5883\u7535\u5546\u7684\u73b0\u72b6\u4e0e\u672a\u6765\u8d8b\u52bf\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e00\u3001\u5e7f\u5dde\u8de8\u5883\u7535\u5546\u7684\u5e02\u573a\u73af\u5883<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u5730\u7406\u4f4d\u7f6e\u4f18\u8d8a\uff0c\u4f9b\u5e94\u94fe\u6210\u719f<\/strong><\/h3>\n\n\n\n<p>\u5e7f\u5dde\u6bd7\u90bb\u9999\u6e2f\u3001\u6df1\u5733\uff0c\u62e5\u6709\u53d1\u8fbe\u7684\u7269\u6d41\u4f53\u7cfb\uff0c\u5982\u767d\u4e91\u673a\u573a\u3001\u5357\u6c99\u6e2f\u7b49\u56fd\u9645\u8d27\u8fd0\u67a2\u7ebd\uff0c\u65b9\u4fbf\u8d27\u7269\u5feb\u901f\u51fa\u53e3\u5230\u6b27\u7f8e\u3001\u4e1c\u5357\u4e9a\u7b49\u5e02\u573a\u3002\u6b64\u5916\uff0c\u5e7f\u5dde\u53ca\u5468\u8fb9\u5730\u533a\uff08\u5982\u4f5b\u5c71\u3001\u4e1c\u839e\uff09\u62e5\u6709\u5b8c\u5584\u7684\u5236\u9020\u4e1a\u4f9b\u5e94\u94fe\uff0c\u4ece\u670d\u88c5\u3001\u7535\u5b50\u5230\u5bb6\u5c45\u7528\u54c1\uff0c\u8d27\u6e90\u4e30\u5bcc\uff0c\u4ef7\u683c\u4f18\u52bf\u660e\u663e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u653f\u7b56\u6276\u6301\uff0c\u884c\u4e1a\u751f\u6001\u5b8c\u5584<\/strong><\/h3>\n\n\n\n<p>\u5e7f\u5dde\u653f\u5e9c\u5927\u529b\u652f\u6301\u8de8\u5883\u7535\u5546\u53d1\u5c55\uff0c\u63d0\u4f9b\u7a0e\u6536\u4f18\u60e0\u3001\u4ed3\u50a8\u8865\u8d34\u7b49\u653f\u7b56\uff0c\u5e76\u8bbe\u7acb\u4e86\u591a\u4e2a\u8de8\u5883\u7535\u5546\u7efc\u5408\u8bd5\u9a8c\u533a\u3002\u540c\u65f6\uff0c\u5e7f\u5dde\u62e5\u6709\u6210\u719f\u7684\u7535\u5546\u670d\u52a1\u751f\u6001\uff0c\u5305\u62ec\u4ee3\u8fd0\u8425\u3001\u652f\u4ed8\u7ed3\u7b97\u3001\u6d77\u5916\u4ed3\u3001\u5e7f\u544a\u4ee3\u7406\u7b49\u914d\u5957\u670d\u52a1\uff0c\u4e3a\u5356\u5bb6\u63d0\u4f9b\u4e86\u6781\u5927\u4fbf\u5229\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u7ade\u4e89\u6fc0\u70c8\uff0c\u7cbe\u7ec6\u5316\u8fd0\u8425\u6210\u5173\u952e<\/strong><\/h3>\n\n\n\n<p>\u7531\u4e8e\u5165\u5c40\u8005\u4f17\u591a\uff0c\u5e7f\u5dde\u8de8\u5883\u7535\u5546\u5e02\u573a\u7ade\u4e89\u6fc0\u70c8\uff0c\u5355\u7eaf\u9760\u94fa\u8d27\u6a21\u5f0f\u5df2\u7ecf\u5f88\u96be\u76c8\u5229\u3002\u5982\u4eca\uff0c<strong>\u7cbe\u7ec6\u5316\u9009\u54c1\u3001\u5e7f\u544a\u4f18\u5316\u3001\u591a\u8d26\u53f7\u8fd0\u8425<\/strong>\u6210\u4e3a\u6210\u529f\u7684\u5173\u952e\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e8c\u3001\u8de8\u5883\u7535\u5546\u4e3b\u6d41\u5e73\u53f0\u5206\u6790<\/strong><\/h2>\n\n\n\n<p>\u5e7f\u5dde\u5356\u5bb6\u4e3b\u8981\u5e03\u5c40\u7684\u5e73\u53f0\u5305\u62ec<strong>\u4e9a\u9a6c\u900a\u3001eBay\u3001Shopify\u3001Facebook\u3001Google Ads\u3001TikTok<\/strong>\u7b49\uff0c\u4e0d\u540c\u5e73\u53f0\u7684\u7279\u70b9\u548c\u8fd0\u8425\u7b56\u7565\u5982\u4e0b\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u4e9a\u9a6c\u900a\uff08Amazon\uff09<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f18\u52bf<\/strong>\uff1a\u6d41\u91cf\u5927\uff0c\u7528\u6237\u4fe1\u4efb\u5ea6\u9ad8\uff0cFBA\u7269\u6d41\u4f53\u7cfb\u6210\u719f\u3002<\/li>\n\n\n\n<li><strong>\u6311\u6218<\/strong>\uff1a\u7ade\u4e89\u6fc0\u70c8\uff0c\u5e7f\u544a\u6210\u672c\u9ad8\uff0c\u8d26\u53f7\u98ce\u63a7\u4e25\u683c\uff08\u5173\u8054\u5c01\u53f7\u98ce\u9669\u5927\uff09\u3002<\/li>\n\n\n\n<li><strong>\u8fd0\u8425\u5efa\u8bae<\/strong>\uff1a\n<ul class=\"wp-block-list\">\n<li>\u7cbe\u7ec6\u5316\u9009\u54c1\uff0c\u907f\u514d\u7ea2\u6d77\u7c7b\u76ee\u3002<\/li>\n\n\n\n<li>\u5229\u7528PPC\u5e7f\u544a+\u7ad9\u5916\u5f15\u6d41\uff08\u5982Facebook\u7fa4\u7ec4\u3001Deal\u7ad9\uff09\u63d0\u5347\u6392\u540d\u3002<\/li>\n\n\n\n<li><strong>\u591a\u8d26\u53f7\u8fd0\u8425\u65f6\uff0c\u52a1\u5fc5\u4f7f\u7528\u9632\u5173\u8054\u5de5\u5177<\/strong>\uff08\u5982<strong>\u62c9\u529b\u732b\u8d85\u7ea7\u6d4f\u89c8\u5668<\/strong>\uff0c\u907f\u514d\u56e0IP\u3001\u6d4f\u89c8\u5668\u6307\u7eb9\u76f8\u540c\u5bfc\u81f4\u5c01\u53f7\uff09\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Facebook &amp; Google Ads<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f18\u52bf<\/strong>\uff1a\u6d41\u91cf\u7cbe\u51c6\uff0c\u9002\u5408\u54c1\u724c\u63a8\u5e7f\u548c\u72ec\u7acb\u7ad9\u5f15\u6d41\u3002<\/li>\n\n\n\n<li><strong>\u6311\u6218<\/strong>\uff1a\u5e7f\u544a\u8d26\u6237\u5bb9\u6613\u56e0\u653f\u7b56\u95ee\u9898\u88ab\u5c01\uff08\u5982\u4e2a\u4eba\u53f7\u8dd1\u9ed1\u4e94\u7c7b\u3001\u4eff\u54c1\u7b49\uff09\u3002<\/li>\n\n\n\n<li><strong>\u8fd0\u8425\u5efa\u8bae<\/strong>\uff1a\n<ul class=\"wp-block-list\">\n<li>\u517b\u53f7\u9636\u6bb5\u4f7f\u7528<strong>\u5e72\u51c0\u7684IP+\u9632\u5173\u8054\u6d4f\u89c8\u5668<\/strong>\uff08\u5982\u62c9\u529b\u732b\u8d85\u7ea7\u6d4f\u89c8\u5668\uff0c\u53ef\u6a21\u62df\u4e0d\u540c\u8bbe\u5907\u73af\u5883\uff0c\u907f\u514d\u8d26\u6237\u5173\u8054\uff09\u3002<\/li>\n\n\n\n<li>\u5e7f\u544a\u7d20\u6750\u9700\u7b26\u5408\u5e73\u53f0\u653f\u7b56\uff0c\u907f\u514d\u654f\u611f\u8bcd\u3002<\/li>\n\n\n\n<li>\u7ed3\u5408\u518d\u8425\u9500\uff08Retargeting\uff09\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. TikTok Shop\uff08\u8de8\u5883\u76f4\u64ad\u7535\u5546\uff09<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f18\u52bf<\/strong>\uff1a\u6d41\u91cf\u7ea2\u5229\u671f\uff0c\u8f6c\u5316\u7387\u9ad8\uff0c\u9002\u5408\u5e74\u8f7b\u5316\u4ea7\u54c1\u3002<\/li>\n\n\n\n<li><strong>\u6311\u6218<\/strong>\uff1a\u5185\u5bb9\u521b\u4f5c\u95e8\u69db\u9ad8\uff0c\u9700\u672c\u571f\u5316\u8fd0\u8425\u3002<\/li>\n\n\n\n<li><strong>\u8fd0\u8425\u5efa\u8bae<\/strong>\uff1a\n<ul class=\"wp-block-list\">\n<li>\u7ed3\u5408\u7f51\u7ea2\u8425\u9500\uff08KOL\u5408\u4f5c\uff09\u5feb\u901f\u8d77\u91cf\u3002<\/li>\n\n\n\n<li>\u591a\u8d26\u53f7\u77e9\u9635\u8fd0\u8425\uff0c\u964d\u4f4e\u98ce\u9669\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e09\u3001\u5e7f\u544a\u6295\u6d41\u5b9e\u6218\u6280\u5de7<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u591a\u8d26\u53f7\u8fd0\u8425\uff0c\u964d\u4f4e\u98ce\u9669<\/strong><\/h3>\n\n\n\n<p>\u8de8\u5883\u7535\u5546\u548c\u5e7f\u544a\u6295\u6d41\u6700\u6015\u7684\u5c31\u662f<strong>\u8d26\u53f7\u88ab\u5c01<\/strong>\uff0c\u5c24\u5176\u662f\u4e9a\u9a6c\u900a\u3001Facebook\u3001Google\u7b49\u5e73\u53f0\u5bf9\u8d26\u53f7\u5173\u8054\u68c0\u6d4b\u4e25\u683c\u3002\u4f20\u7edf\u7684VPS\u6216\u666e\u901a\u6d4f\u89c8\u5668\u65e0\u6cd5\u5f7b\u5e95\u89c4\u907f\u98ce\u63a7\uff0c\u800c<strong>\u62c9\u529b\u732b\u8d85\u7ea7\u6d4f\u89c8\u5668<\/strong>\u91c7\u7528\u5148\u8fdb\u7684<strong>Canvas\u6307\u7eb9\u3001WebRTC\u3001WebGL\u4fdd\u62a4\u6280\u672f<\/strong>\uff0c\u786e\u4fdd\u6bcf\u4e2a\u8d26\u53f7\u7684\u767b\u5f55\u73af\u5883\u5b8c\u5168\u72ec\u7acb\uff0c\u907f\u514d\u5173\u8054\u5c01\u53f7\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"553\" height=\"235\" src=\"https:\/\/www.lalimao.com\/information\/wp-content\/uploads\/lalimao-image508.jpg\" alt=\"\" class=\"wp-image-512\" srcset=\"https:\/\/www.lalimao.com\/information\/wp-content\/uploads\/lalimao-image508.jpg 553w, https:\/\/www.lalimao.com\/information\/wp-content\/uploads\/lalimao-image508-300x127.jpg 300w\" sizes=\"auto, (max-width: 553px) 100vw, 553px\" \/><\/figure>\n\n\n\n<p>\u2705&nbsp;<strong>\u9002\u7528\u573a\u666f<\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e9a\u9a6c\u900a\u591a\u5e97\u94fa\u8fd0\u8425<\/li>\n\n\n\n<li>Facebook\/Google\u591a\u5e7f\u544a\u8d26\u6237\u7ba1\u7406<\/li>\n\n\n\n<li>PayPal\u591a\u8d26\u53f7\u6536\u6b3e<\/li>\n\n\n\n<li>\u7535\u5546\u6d4b\u8bc4\u3001CPA\/Nutra\u63a8\u5e7f<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u5e7f\u544a\u7d20\u6750\u4f18\u5316<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A\/B\u6d4b\u8bd5<\/strong>\uff1a\u4e0d\u540c\u7248\u672c\u7684\u5e7f\u544a\u7d20\u6750\uff08\u56fe\u7247\u3001\u6587\u6848\u3001\u843d\u5730\u9875\uff09\u8fdb\u884c\u5bf9\u6bd4\uff0c\u9009\u62e9\u6700\u4f18\u65b9\u6848\u3002<\/li>\n\n\n\n<li><strong>\u672c\u571f\u5316\u6587\u6848<\/strong>\uff1a\u907f\u514d\u673a\u68b0\u7ffb\u8bd1\uff0c\u9700\u7b26\u5408\u76ee\u6807\u5e02\u573a\u7684\u8bed\u8a00\u4e60\u60ef\u3002<\/li>\n\n\n\n<li><strong>\u89c6\u9891\u5e7f\u544a\u8d8b\u52bf<\/strong>\uff1aTikTok\u3001Instagram Reels\u7b49\u5e73\u53f0\u7684\u77ed\u89c6\u9891\u5e7f\u544a\u8f6c\u5316\u7387\u66f4\u9ad8\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u6570\u636e\u8ffd\u8e2a\u4e0e\u4f18\u5316<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f7f\u7528<strong>Google Analytics\u3001Facebook 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