{"id":1568,"date":"2025-04-10T10:17:24","date_gmt":"2025-04-10T02:17:24","guid":{"rendered":"https:\/\/www.lalimao.com\/information\/?p=1568"},"modified":"2025-04-10T10:54:13","modified_gmt":"2025-04-10T02:54:13","slug":"%e6%b1%bd%e8%bd%a6%e9%94%80%e5%94%ae%e5%b7%a5%e5%85%b7%e6%9c%89%e5%93%aa%e4%ba%9b%ef%bc%9f%e6%95%b0%e5%ad%97%e5%8c%96%e6%97%b6%e4%bb%a3%e7%9a%84%e9%ab%98%e6%95%88%e8%90%a5%e9%94%80%e5%88%a9%e5%99%a8","status":"publish","type":"post","link":"https:\/\/www.lalimao.com\/information\/1568.html","title":{"rendered":"\u6c7d\u8f66\u9500\u552e\u5de5\u5177\u6709\u54ea\u4e9b\uff1f\u6570\u5b57\u5316\u65f6\u4ee3\u7684\u9ad8\u6548\u8425\u9500\u5229\u5668\u76d8\u70b9"},"content":{"rendered":"\n<p>\u5728\u6c7d\u8f66\u9500\u552e\u884c\u4e1a\uff0c\u4f20\u7edf\u7684\u7ebf\u4e0b\u5c55\u5385\u6a21\u5f0f\u5df2\u65e0\u6cd5\u6ee1\u8db3\u65e5\u76ca\u589e\u957f\u7684\u6570\u5b57\u5316\u9700\u6c42\u3002\u5982\u4eca\uff0c\u6c7d\u8f66\u7ecf\u9500\u5546\u3001\u4e8c\u624b\u8f66\u5e73\u53f0\u548c\u8de8\u5883\u8f66\u5546\u7eb7\u7eb7\u8f6c\u5411\u7ebf\u4e0a\u8425\u9500\uff0c\u5229\u7528\u5404\u7c7b\u6570\u5b57\u5de5\u5177\u63d0\u5347\u5ba2\u6237\u89e6\u8fbe\u7387\u548c\u6210\u4ea4\u7387\u3002\u672c\u6587\u5c06\u76d8\u70b9\u5f53\u524d\u4e3b\u6d41\u7684<strong>\u6c7d\u8f66\u9500\u552e\u5de5\u5177<\/strong>\uff0c\u5e76\u63a2\u8ba8\u5982\u4f55\u501f\u52a9<strong><a href=\"https:\/\/www.lalimao.com\/\">\u62c9\u529b\u732b\u6307\u7eb9\u6d4f\u89c8\u5668<\/a><\/strong>\u5b9e\u73b0\u591a\u5e73\u53f0\u8d26\u53f7\u5b89\u5168\u8fd0\u8425\uff0c\u52a9\u529b\u6c7d\u8f66\u9500\u552e\u4f01\u4e1a\u964d\u672c\u589e\u6548\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. \u6c7d\u8f66\u9500\u552e\u884c\u4e1a\u7684\u6838\u5fc3\u75db\u70b9<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.1 \u591a\u5e73\u53f0\u8fd0\u8425\u7ba1\u7406\u590d\u6742<\/strong><\/h3>\n\n\n\n<p>\u6c7d\u8f66\u9500\u552e\u4f01\u4e1a\u901a\u5e38\u9700\u8981\u5728\u591a\u4e2a\u5e73\u53f0\u8fd0\u8425\uff0c\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7535\u5546\u5e73\u53f0<\/strong>\uff08\u5929\u732b\u6c7d\u8f66\u3001\u4eac\u4e1c\u6c7d\u8f66\u3001\u4e9a\u9a6c\u900a\u6c7d\u8f66\u914d\u4ef6\uff09<\/li>\n\n\n\n<li><strong>\u793e\u4ea4\u5a92\u4f53<\/strong>\uff08\u6296\u97f3\u3001\u5feb\u624b\u3001Facebook\u3001Instagram\uff09<\/li>\n\n\n\n<li><strong>\u4e8c\u624b\u8f66\u4ea4\u6613\u5e73\u53f0<\/strong>\uff08\u74dc\u5b50\u4e8c\u624b\u8f66\u3001\u4f18\u4fe1\u3001CarMax\uff09<\/li>\n\n\n\n<li><strong>\u72ec\u7acb\u7ad9<\/strong>\uff08\u54c1\u724c\u5b98\u7f51\u3001Shopify\u6c7d\u8f66\u914d\u4ef6\u5e97\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u624b\u52a8\u5207\u6362\u4e0d\u540c\u8d26\u53f7\u4e0d\u4ec5\u6548\u7387\u4f4e\u4e0b\uff0c\u8fd8\u5bb9\u6613\u56e0<strong>\u8d26\u53f7\u5173\u8054<\/strong>\u5bfc\u81f4\u5c01\u53f7\u98ce\u9669\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.2 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Manager<br><strong>\u4f5c\u7528\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7cbe\u51c6\u6295\u653e\u6c7d\u8f66\u5e7f\u544a\uff08\u5982\u65b0\u8f66\u4fc3\u9500\u3001\u4e8c\u624b\u8f66\u4f18\u60e0\uff09<\/li>\n\n\n\n<li>\u6570\u636e\u5206\u6790\uff0c\u4f18\u5316\u5e7f\u544aROI<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.3 \u76f4\u64ad\u4e0e\u77ed\u89c6\u9891\u8425\u9500\u5de5\u5177<\/strong><\/h3>\n\n\n\n<p><strong>\u4ee3\u8868\u5de5\u5177\uff1a<\/strong>&nbsp;\u6296\u97f3\u76f4\u64ad\u3001\u5feb\u624b\u5356\u8f66\u3001TikTok<br><strong>\u4f5c\u7528\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u901a\u8fc7\u76f4\u64ad\u5c55\u793a\u8f66\u8f86\u5b9e\u51b5\uff0c\u589e\u5f3a\u5ba2\u6237\u4fe1\u4efb<\/li>\n\n\n\n<li>\u77ed\u89c6\u9891\u8425\u9500\uff08\u5982\u8bd5\u9a7e\u8bc4\u6d4b\u3001\u4fdd\u517b\u77e5\u8bc6\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.4 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srcset=\"https:\/\/www.lalimao.com\/information\/wp-content\/uploads\/lalimao-image379.jpg 904w, https:\/\/www.lalimao.com\/information\/wp-content\/uploads\/lalimao-image379-300x126.jpg 300w, https:\/\/www.lalimao.com\/information\/wp-content\/uploads\/lalimao-image379-768x324.jpg 768w\" sizes=\"auto, (max-width: 904px) 100vw, 904px\" 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class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. \u62c9\u529b\u732b\u6307\u7eb9\u6d4f\u89c8\u5668\u5982\u4f55\u52a9\u529b\u6c7d\u8f66\u9500\u552e\uff1f<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.1 \u591a\u8d26\u53f7\u5b89\u5168\u8fd0\u8425\uff0c\u907f\u514d\u5e73\u53f0\u98ce\u63a7<\/strong><\/h3>\n\n\n\n<p>\u6c7d\u8f66\u9500\u552e\u4f01\u4e1a\u901a\u5e38\u9700\u8981\u7ba1\u7406\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u591a\u4e2a\u793e\u4ea4\u5a92\u4f53\u8d26\u53f7<\/strong>\uff08\u5982Facebook\u3001Instagram\u5e7f\u544a\u8d26\u6237\uff09<\/li>\n\n\n\n<li><strong>\u8de8\u5883\u7535\u5546\u8d26\u53f7<\/strong>\uff08\u4e9a\u9a6c\u900a\u3001eBay\u6c7d\u8f66\u914d\u4ef6\u5e97\uff09<\/li>\n\n\n\n<li><strong>\u4e8c\u624b\u8f66\u5e73\u53f0\u8d26\u53f7<\/strong>\uff08\u5982CarMax\u3001Autotrader\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u4f7f\u7528\u666e\u901a\u6d4f\u89c8\u5668\u767b\u5f55\u591a\u4e2a\u8d26\u53f7\u5bb9\u6613\u88ab\u5e73\u53f0\u5224\u5b9a\u4e3a\u201c\u5173\u8054\u8d26\u53f7\u201d\uff0c\u5bfc\u81f4\u9650\u6d41\u6216\u5c01\u53f7\u3002<strong>\u62c9\u529b\u732b\u6307\u7eb9\u6d4f\u89c8\u5668<\/strong>\u901a\u8fc7<strong>\u865a\u62df\u6d4f\u89c8\u5668\u73af\u5883<\/strong>\uff0c\u4e3a\u6bcf\u4e2a\u8d26\u53f7\u5206\u914d\u72ec\u7acb\u6307\u7eb9\uff08\u5982\u8bbe\u5907ID\u3001IP\u3001Cookies\uff09\uff0c\u786e\u4fdd\u8d26\u53f7\u4e4b\u95f4\u5b8c\u5168\u9694\u79bb\uff0c\u964d\u4f4e\u98ce\u63a7\u98ce\u9669\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.2 \u81ea\u52a8\u5316\u517b\u53f7\uff0c\u63d0\u5347\u8d26\u53f7\u6743\u91cd<\/strong><\/h3>\n\n\n\n<p>\u6c7d\u8f66\u9500\u552e\u8d26\u53f7\u9700\u8981\u957f\u671f\u7ef4\u62a4\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u793e\u4ea4\u5a92\u4f53\u8d26\u53f7<\/strong>\uff1a\u5b9a\u671f\u53d1\u5e16\u3001\u4e92\u52a8\uff0c\u907f\u514d\u88ab\u5224\u5b9a\u4e3a\u50f5\u5c38\u53f7<\/li>\n\n\n\n<li><strong>\u7535\u5546\u8d26\u53f7<\/strong>\uff1a\u6a21\u62df\u771f\u5b9e\u7528\u6237\u6d4f\u89c8\u3001\u52a0\u8d2d\uff0c\u63d0\u9ad8\u5e97\u94fa\u6743\u91cd<\/li>\n<\/ul>\n\n\n\n<p>\u62c9\u529b\u732b\u7684<strong>RPA\u81ea\u52a8\u5316\u529f\u80fd<\/strong>\u53ef\u6a21\u62df\u771f\u4eba\u64cd\u4f5c\uff0c\u5b9e\u73b0\uff1a<br>\u2714 \u81ea\u52a8\u53d1\u5e03\u6c7d\u8f66\u4fc3\u9500\u5185\u5bb9<br>\u2714 \u6279\u91cf\u70b9\u8d5e\u3001\u8bc4\u8bba\uff0c\u589e\u52a0\u4e92\u52a8\u7387<br>\u2714 \u5b9a\u65f6\u5207\u6362IP\uff0c\u907f\u514d\u64cd\u4f5c\u5f02\u5e38<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.3 \u56e2\u961f\u534f\u4f5c\uff0c\u9ad8\u6548\u7ba1\u7406\u5e7f\u544a\u6295\u653e<\/strong><\/h3>\n\n\n\n<p>\u6c7d\u8f66\u9500\u552e\u56e2\u961f\u901a\u5e38\u6d89\u53ca\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e7f\u544a\u4f18\u5316\u5e08<\/strong>\uff08\u7ba1\u7406Facebook\u3001Google Ads\uff09<\/li>\n\n\n\n<li><strong>\u5ba2\u670d\u4eba\u5458<\/strong>\uff08\u56de\u590d\u8be2\u4ef7\u6d88\u606f\uff09<\/li>\n\n\n\n<li><strong>\u8fd0\u8425\u4eba\u5458<\/strong>\uff08\u7ba1\u7406\u591a\u4e2a\u5e73\u53f0\u5e97\u94fa\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u62c9\u529b\u732b\u652f\u6301<strong>\u56e2\u961f\u534f\u4f5c\u6a21\u5f0f<\/strong>\uff0c\u53ef\u5206\u914d\u4e0d\u540c\u6210\u5458\u6743\u9650\uff0c\u786e\u4fdd\u654f\u611f\u8d26\u53f7\u5b89\u5168\u53ef\u63a7\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.4 \u6570\u636e\u52a0\u5bc6+\u98ce\u9669\u9884\u8b66\uff0c\u4fdd\u969c\u4ea4\u6613\u5b89\u5168<\/strong><\/h3>\n\n\n\n<p>\u6c7d\u8f66\u4ea4\u6613\u6d89\u53ca\u652f\u4ed8\u4fe1\u606f\u3001\u5ba2\u6237\u6570\u636e\uff0c\u62c9\u529b\u732b\u63d0\u4f9b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6570\u636e\u52a0\u5bc6\u5b58\u50a8<\/strong>\uff0c\u9632\u6b62\u9ed1\u5ba2\u5165\u4fb5<\/li>\n\n\n\n<li><strong>\u98ce\u9669\u9884\u8b66\u7cfb\u7edf<\/strong>\uff0c\u5b9e\u65f6\u76d1\u6d4b\u5f02\u5e38\u767b\u5f55<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. \u6c7d\u8f66\u9500\u552e\u6210\u529f\u6848\u4f8b<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6848\u4f8b1\uff1a\u8de8\u5883\u4e8c\u624b\u8f66\u5546\u7684\u8d26\u53f7\u7ba1\u7406\u96be\u9898<\/strong><\/h3>\n\n\n\n<p>\u67d0\u8de8\u5883\u4e8c\u624b\u8f66\u5546\u5728eBay\u3001Autotrader\u7b49\u5e73\u53f0\u8fd0\u8425\u591a\u4e2a\u8d26\u53f7\uff0c\u4f46\u56e0IP\u5173\u8054\u5bfc\u81f43\u4e2a\u8d26\u53f7\u88ab\u5c01\u3002\u4f7f\u7528<strong>\u62c9\u529b\u732b\u6307\u7eb9\u6d4f\u89c8\u5668<\/strong>\u540e\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6bcf\u4e2a\u8d26\u53f7\u5206\u914d\u72ec\u7acbIP\u548c\u6d4f\u89c8\u5668\u73af\u5883<\/li>\n\n\n\n<li>RPA\u81ea\u52a8\u5316\u53d1\u5e03\u8f66\u8f86\u4fe1\u606f\uff0c\u8282\u770150%\u4eba\u529b\u6210\u672c<\/li>\n\n\n\n<li>3\u4e2a\u6708\u5185\u8d26\u53f7\u96f6\u5c01\u7981\uff0c\u9500\u552e\u989d\u589e\u957f120%<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6848\u4f8b2\uff1a\u6c7d\u8f66\u914d\u4ef6\u7535\u5546\u7684\u793e\u4ea4\u5a92\u4f53\u8425\u9500<\/strong><\/h3>\n\n\n\n<p>\u4e00\u5bb6\u6c7d\u8f66\u914d\u4ef6\u5e97\u901a\u8fc7Facebook\u5e7f\u544a\u5f15\u6d41\uff0c\u4f46\u56e0\u8d26\u53f7\u64cd\u4f5c\u9891\u7e41\u88ab\u9650\u5236\u3002\u4f7f\u7528\u62c9\u529b\u732b\u540e\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u591a\u8d26\u53f7\u8f6e\u6362\u6295\u653e\u5e7f\u544a\uff0c\u907f\u514d\u89e6\u53d1\u98ce\u63a7<\/li>\n\n\n\n<li>\u81ea\u52a8\u5316\u517b\u53f7\uff0c\u5e7f\u544a\u8d26\u53f7\u5065\u5eb7\u5ea6\u63d0\u5347<\/li>\n\n\n\n<li>\u5e7f\u544a\u6210\u672c\u964d\u4f4e30%\uff0c\u8f6c\u5316\u7387\u63d0\u9ad820%<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. \u5982\u4f55\u9009\u62e9\u5408\u9002\u7684\u6c7d\u8f66\u9500\u552e\u5de5\u5177\uff1f<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>\u9700\u6c42<\/strong><\/th><th><strong>\u63a8\u8350\u5de5\u5177<\/strong><\/th><th><strong>\u4f18\u52bf<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>\u591a\u8d26\u53f7\u7ba1\u7406<\/strong><\/td><td>\u62c9\u529b\u732b\u6307\u7eb9\u6d4f\u89c8\u5668<\/td><td>\u9632\u5173\u8054\u5c01\u53f7\uff0c\u652f\u6301\u81ea\u52a8\u5316\u517b\u53f7<\/td><\/tr><tr><td><strong>\u5ba2\u6237\u7ba1\u7406<\/strong><\/td><td>Salesforce CRM<\/td><td>\u667a\u80fd\u5316\u8ddf\u8fdb\u8d2d\u8f66\u5ba2\u6237<\/td><\/tr><tr><td><strong>\u5e7f\u544a\u6295\u653e<\/strong><\/td><td>Facebook Ads Manager<\/td><td>\u7cbe\u51c6\u89e6\u8fbe\u6f5c\u5728\u4e70\u5bb6<\/td><\/tr><tr><td><strong>\u76f4\u64ad\u5356\u8f66<\/strong><\/td><td>\u6296\u97f3\u76f4\u64ad<\/td><td>\u5b9e\u65f6\u4e92\u52a8\uff0c\u589e\u5f3a\u4fe1\u4efb<\/td><\/tr><tr><td><strong>\u6570\u636e\u5206\u6790<\/strong><\/td><td>Google Analytics<\/td><td>\u4f18\u5316\u5e7f\u544a\u6295\u653e\u7b56\u7565<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. \u7ed3\u8bed<\/strong><\/h2>\n\n\n\n<p>\u5728\u6570\u5b57\u5316\u6d6a\u6f6e\u4e0b\uff0c\u6c7d\u8f66\u9500\u552e\u4f01\u4e1a\u5fc5\u987b\u501f\u52a9\u9ad8\u6548\u5de5\u5177\u63d0\u5347\u7ade\u4e89\u529b\u3002\u65e0\u8bba\u662fCRM\u7cfb\u7edf\u3001\u5e7f\u544a\u6295\u653e\u5de5\u5177\uff0c\u8fd8\u662f<strong>\u62c9\u529b\u732b\u6307\u7eb9\u6d4f\u89c8\u5668<\/strong>\u8fd9\u6837\u7684\u591a\u8d26\u53f7\u7ba1\u7406\u795e\u5668\uff0c\u90fd\u80fd\u5e2e\u52a9\u8f66\u4f01\u5b9e\u73b0<strong>\u9ad8\u6548\u8fd0\u8425\u3001\u5b89\u5168\u589e\u957f<\/strong>\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u662f\u6c7d\u8f66\u7ecf\u9500\u5546\u3001\u4e8c\u624b\u8f66\u5e73\u53f0\u6216\u8de8\u5883\u8f66\u5546\uff0c\u4e0d\u59a8\u5c1d\u8bd5<strong>\u62c9\u529b\u732b\u6307\u7eb9\u6d4f\u89c8\u5668<\/strong>\uff0c\u767b\u5f55<a href=\"https:\/\/www.lalimao.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5b98\u65b9\u7f51\u7ad9<\/a>\u8054\u7cfb\u5ba2\u670d<strong>\u9886\u53d63\u5929\u514d\u8d39\u8bd5\u7528<\/strong>\uff0c\u4f53\u9a8c\u66f4\u667a\u80fd\u3001\u66f4\u5b89\u5168\u7684\u6c7d\u8f66\u9500\u552e\u8fd0\u8425\u65b9\u5f0f\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u6c7d\u8f66\u9500\u552e\u884c\u4e1a\uff0c\u4f20\u7edf\u7684\u7ebf\u4e0b\u5c55\u5385\u6a21\u5f0f\u5df2\u65e0\u6cd5\u6ee1\u8db3\u65e5\u76ca\u589e\u957f\u7684\u6570\u5b57\u5316\u9700\u6c42\u3002\u5982\u4eca\uff0c\u6c7d\u8f66\u7ecf\u9500\u5546\u3001\u4e8c\u624b\u8f66\u5e73\u53f0\u548c\u8de8\u5883\u8f66\u5546\u7eb7\u7eb7\u8f6c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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