{"id":1462,"date":"2025-04-09T09:54:49","date_gmt":"2025-04-09T01:54:49","guid":{"rendered":"https:\/\/www.lalimao.com\/information\/?p=1462"},"modified":"2025-04-09T11:22:28","modified_gmt":"2025-04-09T03:22:28","slug":"%e9%94%80%e5%94%ae%e9%a2%84%e6%b5%8b%e5%b7%a5%e5%85%b7%ef%bc%9a%e7%ab%9e%e4%ba%89%e6%83%85%e6%8a%a5%e5%88%86%e6%9e%90%e5%b8%88%e7%9a%84%e5%b8%82%e5%9c%ba%e5%88%b6%e8%83%9c%e6%b3%95%e5%ae%9d","status":"publish","type":"post","link":"https:\/\/www.lalimao.com\/information\/1462.html","title":{"rendered":"\u9500\u552e\u9884\u6d4b\u5de5\u5177\uff1a\u7ade\u4e89\u60c5\u62a5\u5206\u6790\u5e08\u7684\u5e02\u573a\u5236\u80dc\u6cd5\u5b9d"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>\u5f15\u8a00\uff1a\u9500\u552e\u9884\u6d4b\u5728\u5546\u4e1a\u7ade\u4e89\u4e2d\u7684\u5173\u952e\u4f5c\u7528<\/strong><\/h2>\n\n\n\n<p>\u5728\u77ac\u606f\u4e07\u53d8\u7684\u8de8\u5883\u7535\u5546\u548c\u5168\u7403\u8d38\u6613\u73af\u5883\u4e2d\uff0c<strong>\u7cbe\u51c6\u7684\u9500\u552e\u9884\u6d4b<\/strong>\u662f\u4f01\u4e1a\u5236\u5b9a\u5e93\u5b58\u7b56\u7565\u3001\u4f18\u5316\u8425\u9500\u6295\u653e\u548c\u62a2\u5360\u5e02\u573a\u4efd\u989d\u7684\u6838\u5fc3\u80fd\u529b\u3002\u4f5c\u4e3a\u7ade\u4e89\u60c5\u62a5\u5206\u6790\u5e08\uff0c\u6211\u4eec\u6df1\u77e5\uff1a<strong>\u6ca1\u6709\u6570\u636e\u652f\u6491\u7684\u51b3\u7b56\u5c31\u662f\u8d4c\u535a<\/strong>\u3002\u672c\u6587\u5c06\u6df1\u5165\u89e3\u6790\u9500\u552e\u9884\u6d4b\u5de5\u5177\u7684\u5e94\u7528\u573a\u666f\uff0c\u5e76\u63ed\u793a\u5982\u4f55\u7ed3\u5408<strong>\u62c9\u529b\u732b<a href=\"https:\/\/www.lalimao.com\/\">\u6307\u7eb9\u6d4f\u89c8\u5668<\/a><\/strong>\u5b9e\u73b0\u591a\u5e73\u53f0\u6570\u636e\u91c7\u96c6\u4e0e\u7ade\u4e89\u5206\u6790\uff0c\u52a9\u529b\u4f01\u4e1a\u505a\u51fa\u79d1\u5b66\u51b3\u7b56\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e00\u3001\u4e3a\u4ec0\u4e48\u4f01\u4e1a\u9700\u8981\u4e13\u4e1a\u7684\u9500\u552e\u9884\u6d4b\u5de5\u5177\uff1f<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u4f20\u7edf\u9884\u6d4b\u65b9\u6cd5\u7684\u5c40\u9650\u6027<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4eba\u5de5\u4f30\u7b97<\/strong>\uff1a\u4f9d\u8d56\u7ecf\u9a8c\uff0c\u8bef\u5dee\u7387\u9ad8<\/li>\n\n\n\n<li><strong>Excel\u8868\u683c<\/strong>\uff1a\u96be\u4ee5\u5904\u7406\u6d77\u91cf\u5b9e\u65f6\u6570\u636e<\/li>\n\n\n\n<li><strong>\u5355\u4e00\u5e73\u53f0\u6570\u636e<\/strong>\uff1a\u65e0\u6cd5\u53cd\u6620\u6574\u4f53\u5e02\u573a\u8d8b\u52bf<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u667a\u80fd\u9884\u6d4b\u5de5\u5177\u7684\u56db\u5927\u4f18\u52bf<\/strong><\/h3>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>\u591a\u6e90\u6570\u636e\u6574\u5408<\/strong>\uff08\u7535\u5546\u5e73\u53f0+\u793e\u4ea4\u5a92\u4f53+\u641c\u7d22\u8d8b\u52bf\uff09<\/li>\n\n\n\n<li><strong>\u673a\u5668\u5b66\u4e60\u7b97\u6cd5<\/strong>\uff08\u81ea\u52a8\u4f18\u5316\u9884\u6d4b\u6a21\u578b\uff09<\/li>\n\n\n\n<li><strong>\u53ef\u89c6\u5316\u4eea\u8868\u76d8<\/strong>\uff08\u76f4\u89c2\u5c55\u793a\u5173\u952e\u6307\u6807\uff09<\/li>\n\n\n\n<li><strong>\u98ce\u9669\u9884\u8b66\u7cfb\u7edf<\/strong>\uff08\u8bc6\u522b\u5e02\u573a\u5f02\u5e38\u6ce2\u52a8\uff09<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u6848\u4f8b<\/strong>\uff1a\u67d0\u5bb6\u5c45\u54c1\u724c\u901a\u8fc7\u9884\u6d4b\u5de5\u5177\u53d1\u73b0\u7f8e\u56fd\u5e02\u573aQ3\u9700\u6c42\u5c06\u589e\u957f37%\uff0c\u63d0\u524d\u8c03\u6574\u4e9a\u9a6c\u900a\u5e93\u5b58\uff0c\u907f\u514d\u65ad\u8d27\u635f\u5931230\u4e07\u7f8e\u5143\u3002<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e8c\u3001\u4e3b\u6d41\u9500\u552e\u9884\u6d4b\u5de5\u5177\u6280\u672f\u89e3\u6790<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. \u57fa\u4e8e\u5386\u53f2\u6570\u636e\u7684\u9884\u6d4b\u5de5\u5177<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9002\u7528\u573a\u666f<\/strong>\uff1a\u5b63\u8282\u6027\u660e\u663e\u7684\u6807\u54c1\uff08\u670d\u88c5\u3001\u8282\u65e5\u7528\u54c1\uff09<\/li>\n\n\n\n<li><strong>\u4ee3\u8868\u5de5\u5177<\/strong>\uff1aAmazon Forecast\u3001Oracle Demand Planning<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. \u5b9e\u65f6\u7ade\u54c1\u76d1\u63a7\u5de5\u5177<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6838\u5fc3\u6280\u672f<\/strong>\uff1a\n<ul class=\"wp-block-list\">\n<li>\u4ef7\u683c\u8ffd\u8e2a\uff08Keepa\u3001Jungle Scout\uff09<\/li>\n\n\n\n<li>\u8bc4\u8bba\u60c5\u611f\u5206\u6790\uff08FeedbackWhiz\uff09<\/li>\n\n\n\n<li>\u5e7f\u544a\u6295\u653e\u6293\u53d6\uff08AdSpy\uff09<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. \u8de8\u5e73\u53f0\u9884\u6d4b\u7cfb\u7edf<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6570\u636e\u6765\u6e90<\/strong>\uff1amermaid\u590d\u5236graph LR A[\u4e9a\u9a6c\u900a\u9500\u552e\u6570\u636e] &#8211;&gt; D[\u9884\u6d4b\u6a21\u578b] B[Facebook\u5e7f\u544a\u5e93] &#8211;&gt; D C[Google\u8d8b\u52bf] &#8211;&gt; D<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e09\u3001\u6570\u636e\u91c7\u96c6\u7684\u6311\u6218\u4e0e\u89e3\u51b3\u65b9\u6848<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u591a\u8d26\u53f7\u7ba1\u7406\u7684\u75db\u70b9<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e73\u53f0\u9650\u5236<\/strong>\uff1a\u4e9a\u9a6c\u900a\u7b49\u5e73\u53f0\u7981\u6b62\u81ea\u52a8\u5316\u91c7\u96c6<\/li>\n\n\n\n<li><strong>\u8d26\u53f7\u5173\u8054<\/strong>\uff1a\u540c\u4e00IP\u767b\u5f55\u591a\u4e2a\u8d26\u53f7\u4f1a\u5bfc\u81f4\u5c01\u53f7<\/li>\n\n\n\n<li><strong>\u6570\u636e\u4e0d\u5168<\/strong>\uff1a\u5355\u4e00\u8d26\u53f7\u65e0\u6cd5\u83b7\u53d6\u5b8c\u6574\u7ade\u4e89\u60c5\u62a5<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u62c9\u529b\u732b\u6307\u7eb9\u6d4f\u89c8\u5668\u7684\u7a81\u7834\u6027\u5e94\u7528<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"554\" height=\"236\" src=\"https:\/\/www.lalimao.com\/information\/wp-content\/uploads\/lalimao-image467.jpg\" alt=\"\" class=\"wp-image-471\" title=\"\" srcset=\"https:\/\/www.lalimao.com\/information\/wp-content\/uploads\/lalimao-image467.jpg 554w, https:\/\/www.lalimao.com\/information\/wp-content\/uploads\/lalimao-image467-300x128.jpg 300w\" sizes=\"auto, (max-width: 554px) 100vw, 554px\" \/><\/figure>\n\n\n\n<p>\u2705&nbsp;<strong>\u6838\u5fc3\u529f\u80fd<\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>100%\u9632\u5173\u8054<\/strong>\uff1a\u901a\u8fc7\u72ec\u7279\u6d4f\u89c8\u5668\u6307\u7eb9\u6280\u672f\uff0c\u5b9e\u73b0\uff1a\n<ul class=\"wp-block-list\">\n<li>\u540c\u65f6\u767b\u5f5520+\u4e9a\u9a6c\u900a\u5356\u5bb6\u8d26\u53f7<\/li>\n\n\n\n<li>\u76d1\u63a750+Facebook\u5e7f\u544a\u8d26\u6237<\/li>\n\n\n\n<li>\u7ba1\u7406\u591a\u4e2aGoogle Ads\u8d26\u53f7<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u56e2\u961f\u534f\u4f5c<\/strong>\uff1a\n<ul class=\"wp-block-list\">\n<li>\u6743\u9650\u5206\u7ea7\u7ba1\u7406<\/li>\n\n\n\n<li>\u64cd\u4f5c\u65e5\u5fd7\u5ba1\u8ba1<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u6570\u636e\u91c7\u96c6<\/strong>\uff1a\n<ul class=\"wp-block-list\">\n<li>\u5185\u7f6e\u81ea\u52a8\u5316\u811a\u672c\u652f\u6301<\/li>\n\n\n\n<li>\u5b8c\u7f8e\u517c\u5bb9Python\u722c\u866b<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\ud83d\udccc \u5b9e\u6218\u6280\u5de7<\/strong>\uff1a\u914d\u5408\u4f4f\u5b85\u4ee3\u7406IP\u4f7f\u7528\uff0c\u53ef\u6a21\u62df\u4e0d\u540c\u56fd\u5bb6\u4e70\u5bb6\u884c\u4e3a\uff0c\u83b7\u53d6\u5730\u57df\u5316\u9500\u552e\u6570\u636e\u3002<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u56db\u3001\u9500\u552e\u9884\u6d4b\u7684\u4e94\u5927\u5173\u952e\u6307\u6807<\/strong><\/h2>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>\u5386\u53f2\u9500\u552e\u589e\u957f\u7387<\/strong>\uff08YoY\/MoM\u5206\u6790\uff09<\/li>\n\n\n\n<li><strong>\u5e02\u573a\u4efd\u989d\u53d8\u5316<\/strong>\uff08\u7ade\u54c1\u76d1\u63a7\u6570\u636e\uff09<\/li>\n\n\n\n<li><strong>\u5e7f\u544a\u6295\u653e\u5f3a\u5ea6<\/strong>\uff08Facebook\u5e7f\u544a\u5e93\u6293\u53d6\uff09<\/li>\n\n\n\n<li><strong>\u793e\u4ea4\u5a92\u4f53\u58f0\u91cf<\/strong>\uff08\u54c1\u724c\u5173\u952e\u8bcd\u63d0\u53ca\u7387\uff09<\/li>\n\n\n\n<li><strong>\u4f9b\u5e94\u94fe\u6307\u6807<\/strong>\uff08\u7269\u6d41\u65f6\u6548\u3001\u5e93\u5b58\u5468\u8f6c\u7387\uff09<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u6307\u6807\u770b\u677f\u793a\u4f8b<\/strong>\uff1a<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6307\u6807<\/th><th>\u5f53\u524d\u503c<\/th><th>\u884c\u4e1a\u5747\u503c<\/th><th>\u9884\u8b66\u72b6\u6001<\/th><\/tr><\/thead><tbody><tr><td>\u8f6c\u5316\u7387<\/td><td>3.2%<\/td><td>2.8%<\/td><td>\u6b63\u5e38<\/td><\/tr><tr><td>\u5e7f\u544aCPC<\/td><td>$0.87<\/td><td>$1.02<\/td><td>\u4f18\u52bf<\/td><\/tr><tr><td>\u5e93\u5b58\u5468\u8f6c\u5929\u6570<\/td><td>45<\/td><td>32<\/td><td>\u98ce\u9669<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e94\u3001\u4e09\u6b65\u6784\u5efa\u4f01\u4e1a\u9884\u6d4b\u7cfb\u7edf<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u9636\u6bb51\uff1a\u6570\u636e\u91c7\u96c6\u5c42<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5de5\u5177\u7ec4\u5408\uff1a\n<ul class=\"wp-block-list\">\n<li>\u62c9\u529b\u732b\u6d4f\u89c8\u5668\uff08\u591a\u8d26\u53f7\u6570\u636e\u6293\u53d6\uff09<\/li>\n\n\n\n<li>Octoparse\uff08\u9875\u9762\u7ed3\u6784\u5316\u91c7\u96c6\uff09<\/li>\n\n\n\n<li>BrightData\uff08\u5168\u7403\u4ee3\u7406\u7f51\u7edc\uff09<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u9636\u6bb52\uff1a\u5206\u6790\u5efa\u6a21\u5c42<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u63a8\u8350\u65b9\u6848\uff1a\n<ul class=\"wp-block-list\">\n<li>\u4e9a\u9a6c\u900aSP-API\uff08\u5b98\u65b9\u9500\u552e\u6570\u636e\uff09<\/li>\n\n\n\n<li>Tableau\uff08\u53ef\u89c6\u5316\u5206\u6790\uff09<\/li>\n\n\n\n<li>Prophet\uff08Facebook\u5f00\u6e90\u9884\u6d4b\u6a21\u578b\uff09<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u9636\u6bb53\uff1a\u51b3\u7b56\u5e94\u7528\u5c42<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8f93\u51fa\u6210\u679c\uff1a\n<ul 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